This document lays out an operational plan to win new managed service contracts through cold email outreach, reaching the CIOs, IT directors and platform owners who already run a ServiceNow instance across the UK — reading time ~ 6 minutes.
Read first
What you are about to read is a first take, drafted ahead of our conversation to give you a concrete preview of how we work.
The prospects, signals and projections presented here are working hypotheses — we will refine them together during the engagement.
The aim of this document is to let you picture concretely what a campaign could produce.
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01 / YOUR BUSINESS01 — 08
We understand your DNA.
Technosys has been doing IT service management since 2002, founded in Chesham and run ever since by Farid Abbasi, with a career behind it at HSBC, Vodafone Global Enterprise and Smart DCC. The company came up through BMC Remedy and process design long before ServiceNow became the default, which is why the work reads differently: every senior consultant holds ITIL, PRINCE2 and security-cleared resources are available when a contract demands them, and one Technosys consultant sat on the Unilever team whose ITSM processes won an ITSMF award. Today Technosys is a ServiceNow Preferred Sales and Services Partner, delivering QuickStart implementations and, above all, running other organisations’ platforms for them day to day. UK consultants and offshore capacity together mean the scarcest skill in enterprise IT can be supplied at a price a single employer cannot match on its own.
2002
the year Technosys was founded
Twenty-four years of ITSM consultancy across EMEA, from BMC Remedy through to the ServiceNow platform.
40-60%
guaranteed cut in annual platform management cost
Published on your own managed service page. Very few vendors put a written number against the saving, and that number is the whole conversation.
100%
of senior consultants ITIL certified
Plus PRINCE2 and security clearance on request. You sell process depth, not just a pair of hands in the platform.
£75K
typical annual cost of the managed service
Against a UK median ServiceNow salary of £70,000, so two in-house administrators cost £140,000 before anyone takes a holiday.
What sets you apart
Most ServiceNow firms were born inside the platform. Technosys arrived with twenty-four years of ITIL process design already behind it, which means you diagnose why a service desk is failing rather than just reconfiguring the form it fails on. You are a certified partner but you are not chasing new licence sales, so the relationship is about keeping the platform healthy rather than expanding the estate. And the 40 to 60 percent saving is not a sales claim you make on a call, it is published on your own website, which changes the nature of the first conversation.
What we will push on your behalf
Not “we offer a ServiceNow managed service”. Two things, weighted evenly. First: ServiceNow is not their business. They bought it to serve customers or run internally, and now they are recruiting, training and replacing a skill that barely exists in the market, with no cover the moment one administrator is off sick or hands in their notice. Second: what that actually costs. Two or three administrators is £100,000 to £150,000 a year, and you do the same scope for around £75,000 with cover built in. The pain opens the email. The number closes it.
02 / YOUR MARKET02 — 08
A market identified and qualified.
There is no public directory of ServiceNow customers, so this market has to be built rather than downloaded. We sized it from the bottom up, from published sources only. ServiceNow reports roughly 8,700 customers worldwide in its 2025 annual filing and states publicly that it works with more than half of the FTSE 100 and over 200 UK public sector bodies. The ONS counts 1,930 UK enterprises with 1,000 or more employees and 8,335 with 250 or more. Applying realistic platform penetration to each of those bands, and adding the public sector figure ServiceNow publishes itself, gives roughly 1,350 UK organisations running an instance that somebody has to administer every day. That is the conservative core, and it is deliberately the number we have used below.
~1,350
organisations identified
UK organisations running a ServiceNow instance: ~675 enterprises above 1,000 employees, ~385 between 250 and 999, 200 public sector bodies, and ~90 large charities, housing associations and facilities groups
~675
contactable prospects
after applying the 50% ratio (named CIO, IT director or platform owner + business email findable and verified)
11
commercial opportunities
over 12 months (weighted mean of the 4 scenarios, 4 emails per prospect)
2
potential new managed service clients
over 12 months (UK B2B average closing rate: 20%) — at your own pricing that is £150,000 to £160,000 of recurring annual revenue, which is the number that matters in a market this concentrated
How we build this database
Since nobody publishes who uses ServiceNow, we assemble the list from evidence: public instance addresses on the organisation’s own domain, certificate transparency logs, IT support and portal pages, job adverts naming the platform, and published implementation stories. Then comes the filter that matters most to you. A ServiceNow partner and a ServiceNow customer look identical from outside, so every record is checked against the official ServiceNow Partner Finder, against how the company presents ServiceNow on its own site, and against the wording of its job adverts. Anything that sells ServiceNow rather than runs it comes out before the list reaches you.
Why 50% are contactable
These are senior technology people inside large organisations, so the named decision-maker is usually findable. The loss happens elsewhere: group structures where IT leadership sits in another country, public bodies whose contact routes are generic service mailboxes, and seats that are vacant or in handover at the moment we build the list. On the ten-prospect sample in Section 04 we found a named person for all ten and a verifiable personal profile for seven, which is roughly what the 50% ratio expects once email verification is applied on top.
This sizing counts only organisations above 250 employees plus the public sector, which is the cautious reading. Independent technographic trackers that count ServiceNow users of any size put the UK universe nearer 2,000 to 3,000 organisations, because scale-ups, smaller charities on discounted licensing and UK subsidiaries running an instance with few local staff all sit underneath our floor. Those organisations are the ones least able to employ an administrator at all, so if you want the campaign to reach them we can widen the extraction and roughly double the contactable base.
03 / AI PERSONALISATION03 — 08
Emails that look written by hand.
The difference between an email that gets deleted and an email that gets a reply is rarely the offer, it is the first sentence. A CIO receiving a message that could have been sent to four hundred other CIOs deletes it in under two seconds. A CIO reading a sentence about their own platform, their own migration, their own open vacancy, reads the next paragraph.
The principle: when an IT director reads the email, they should think “this person knows what running this platform involves”, not “this is a mailshot”. Every personalised sentence names a verifiable fact, in the vocabulary the platform owner actually uses.
Before any of that, one filter runs first, because it is the question you asked us on the call. A ServiceNow partner and a ServiceNow customer advertise the same words and recruit the same people. So every record is cross-checked against the official Partner Finder directory, against whether ServiceNow appears on their site as something they sell or something they use, and against whether a job advert says “our platform” or “at our clients”. Two tests have to agree before a prospect enters the database. Here are the 3 types of signals we would then use, stacked from most-findable to most-valuable.
01
The in-house hire
What we look forA live or recent vacancy for a ServiceNow administrator, developer or platform owner, posted by the organisation itself rather than by an agency or a partner. An organisation advertising for this skill is telling you three things at once: it runs the platform, it cannot currently cover it, and it has already accepted the cost of solving that.
Where we find itthe organisation’s own careers page · NHS Jobs · LinkedIn Jobs · Indeed and Reed · ITJobsWatch, which recorded 1,267 UK permanent adverts citing ServiceNow in six months, up 47% year on year
Findable on70% of prospects
Raw data
Slough Borough Council is recruiting ServiceNow skills in-house while running a transformation programme targeting £30m of savings over three years.
AI personalisation →
“Noticed you’re hiring for ServiceNow in-house at the same time the transformation programme is chasing £30m of savings, which is an awkward pair of things to hold together.”
02
The live instance
What we look forA public ServiceNow portal, or an address ending in service-now.com sitting on the organisation’s own domain, serving their own staff, students or customers. This is the hardest possible proof that they are a customer and not a partner, because the instance exists for their own people rather than for somebody else’s.
Where we find itthe organisation’s IT support and self-service pages · certificate transparency logs · DNS records · student and employee portals indexed publicly
Findable on55% of prospects
Raw data
Northumbria University runs its student support portal on northumbria.service-now.com.
AI personalisation →
“Your student portal runs on ServiceNow, so someone at Northumbria is carrying the upgrade window twice a year on top of the day job.”
03
The dated milestone
What we look forA go-live, a migration off a legacy ITSM tool, a new module, or a new AI capability, with a date attached. This is the most valuable of the three because it tells us when to arrive: the platform gets busier at precisely the moment the implementation project team stands down and ownership lands back on a small internal team.
Where we find itthe organisation’s own IT project and news pages · staff and student intranets indexed publicly · partner case studies · ServiceNow’s own customer stories · trade press and public sector procurement notices
Findable on40% of prospects
Raw data
University of Reading is retiring TOPdesk and moving IT service management onto ServiceNow by September 2026, with asset management and self-service following in early 2027.
AI personalisation →
“You’re switching off TOPdesk this month and the asset management phase lands early next year, which usually means the platform gets busier right when the project team stands down.”
A full sample of the email sent.
The personalised sentences above slot into a short, natural-sounding sequence. Here is what the opening email could look like, sent to Martin Chalmers, Director of Digital, Data and Technology at Slough Borough Council, signed by you.
FromFarid Abbasi · TechnosysTomartin.chalmers@slough.gov.ukSubjectHiring for ServiceNow, and saving £30m?
Hi Martin,
Noticed you’re hiring for ServiceNow in-house at the same time the transformation programme is chasing £30m of savings, which is an awkward pair of things to hold together.
It usually takes two or three administrators to keep a platform properly looked after, and the UK median for that skill is now £70,000. So you are into six figures before anyone has taken a holiday, gone off sick, or handed in their notice halfway through an upgrade window.
We run the whole job as a fixed monthly subscription instead, and we put a number on it in writing: 40 to 60 percent less than doing it in-house. Same platform, same upgrades, same enhancement backlog, just not your headcount to recruit or your gap to cover.
Would it be useful if I put a figure against what your platform would actually cost us to run? Happy to be told it is nowhere near what you expected, I would genuinely like to know what you make of it.
The sentence highlighted in terracotta is the line generated specifically for this prospect by our AI. The rest of the email is the same for everyone — written upfront with you.
04 / PROSPECT SAMPLE04 — 08
10 organisations identified by our AI.
Before launching at full scale we always start with a sample of 10 real organisations, picked across the segments where ServiceNow actually lives in the UK — higher education, the NHS, local government, rail, financial services and the charity sector. Every one of these has been verified as a ServiceNow customer and checked against the Partner Finder directory, so not one of them is a competitor. The same work is then applied to the entire database.
For each prospect, our AI identifies a concrete signal: an open vacancy, a public instance address, a migration date, a module going live, a leadership seat changing hands. That signal becomes the first sentence of the email, and it is the reason the message gets read rather than deleted.
One finding is worth flagging before you read them. Three of these ten already pay a ServiceNow partner for exactly the managed service you sell. We kept them deliberately. An organisation that already buys this category has no objection left to overcome about whether it needs one, which leaves only the question your website already answers in writing.
01
University of Reading
Stuart Brown·Director, Digital Technology Services
Russell Group-adjacent research university, ~19,000 students, Whiteknights campus. Enterprise Service Management programme underway across Digital Technology Services.
SIGNAL DETECTED · DATED MILESTONE
September 2026, right now. Reading is retiring TOPdesk and moving incident, request and change management onto ServiceNow, with a new Employee Center for staff, after launching its ServiceNow student portal in 2025. Outstanding TOPdesk tickets can only be tracked until 7 October 2026. A second phase in early 2027 adds hardware and software asset management, deeper self-service and AI-powered experiences.
WHY THIS PROSPECT FOR TECHNOSYS
This is the single best-timed prospect on the list. The implementation project team stands down within weeks, ownership lands on a small internal team, and the 2027 asset management phase arrives on top. That is precisely the moment an organisation discovers what daily administration of a live platform actually costs, and universities cannot pay £70,000 a head on a public sector pay scale to find out.
02
University of Birmingham
Mark Gee·Chief Information Officer
Russell Group university, ~38,000 students, one of the largest IT estates in UK higher education.
SIGNAL DETECTED · LIVE INSTANCE AND A LEADERSHIP GAP
The university runs its IT service portal publicly on universityofbirmingham.service-now.com, which is hard proof of an in-house instance serving staff and students. At the same time the senior IT structure is in transition: the Director of IT Services post was vacated when the incumbent left to become CIO at Liverpool, and the university has been recruiting at CIO level during 2026.
WHY THIS PROSPECT FOR TECHNOSYS
A large live platform with leadership seats changing hands is the textbook moment for a managed service. Continuity stops being a procurement preference and becomes an operational necessity, and an incoming leader inherits a running platform with no appetite to spend their first year recruiting scarce administrators.
03
Northumbria University
Dr Simon Corbett·Chief Information Officer, Digital Technology & Transformation Services
Newcastle-based university with ~37,000 students, running a single directorate for all technology and transformational change.
SIGNAL DETECTED · LIVE INSTANCE
The student support portal is served publicly from northumbria.service-now.com, confirming an instance operated for the university’s own students rather than a partner environment. Technology and transformation sit under one CIO-led directorate, so platform ownership is consolidated in a single team.
WHY THIS PROSPECT FOR TECHNOSYS
A consolidated directorate means one team absorbs every ServiceNow upgrade, enhancement request and support ticket alongside everything else on the transformation agenda. That is exactly the load your subscription removes, and a single accountable CIO is a short decision chain rather than a committee.
04
RNIB
Linda Rogers·Chief Information & Technology Officer
One of the UK’s largest sight-loss charities, with services, retail, property and a substantial national workforce.
SIGNAL DETECTED · PLATFORM SPREADING BEYOND IT
RNIB appointed its first ever Chief Technology Officer in November 2024, recruiting Linda Rogers from Life Healthcare Group with prior senior roles at Virgin Media O2 and Reckitt. The charity replaced its legacy IT system with ServiceNow ITSM and ITOM and has since extended the platform beyond IT into property management, and it continues to expand the partnership.
WHY THIS PROSPECT FOR TECHNOSYS
A charity on discounted licensing, with a platform now serving more than IT, and a technology leader appointed to professionalise the function. Every extension of the platform adds administration the charity has to fund from donated income, which is the hardest possible place to justify £140,000 of internal salaries. Halving that cost is a governance argument as much as an IT one.
05
People’s Partnership
Dominic Williams·PMO Practice Lead
Provider of The People’s Pension. 700 employees, 6.5 million members and over 100,000 employers.
SIGNAL DETECTED · RECENT MODULE GO-LIVE
The organisation deployed ServiceNow Strategic Portfolio Management in 12 weeks, covering strategic planning, project, demand, innovation, resource, financial and time card management. Over 250 people now work in the platform, 50 for project management and more than 200 for timesheets, across roughly 30 concurrent projects at any time.
WHY THIS PROSPECT FOR TECHNOSYS
Seven SPM modules live in twelve weeks means a configuration backlog and a support load that arrived far faster than the team around it. At 700 employees this is not an organisation with a deep bench of platform specialists, and it is already buying its ServiceNow support externally, which makes it a displacement conversation rather than a cold one.
06
Southeastern
Christine Heynes·Head of Customer Transformation
Publicly owned train operator running services across Kent, South East London and parts of Sussex.
SIGNAL DETECTED · AI ROLLOUT AT SPEED
Southeastern put its first ServiceNow AI Agent live in three weeks and runs Now Assist for CSM in the contact centre, where case and chat summarisation cut handling time by 10.8%. More than 27,500 chats have been routed to live agents through the platform since April 2025, and Delay Repay processes have been automated on it.
WHY THIS PROSPECT FOR TECHNOSYS
AI capability deployed in three weeks is impressive and expensive to keep running: every new agent, prompt and workflow becomes something that has to be maintained, retested and carried through each platform release. They already outsource this to a ServiceNow partner, so the question is not whether to buy a managed service but what it should cost, which is the one question your published guarantee answers.
07
Avanti West Coast
Barj Duhra·Head of Technology Services
Intercity train operator on the West Coast Main Line, London Euston to the North West, North Wales and Scotland.
SIGNAL DETECTED · CUSTOM APPLICATIONS ON PLATFORM
Avanti has built custom ServiceNow applications to run station and train operations and to automate operational rail processes, described as an industry first. The platform has moved well beyond IT service management into the operational side of the railway.
WHY THIS PROSPECT FOR TECHNOSYS
Custom applications are the most expensive thing an organisation can own on ServiceNow. They do not come with vendor support, they break on upgrades, and the knowledge sits with whoever built them. That is the strongest possible case for a partner who does development and daily administration under one subscription, and it is a scope an internal pair of administrators genuinely cannot cover.
08
Buckinghamshire Healthcare NHS Trust
Duncan Dewhurst·Chief Digital & Transformation Officer
NHS acute and community trust serving Buckinghamshire from Stoke Mandeville, Wycombe and Amersham hospitals.
SIGNAL DETECTED · DIGITAL AGENDA ACCELERATING
The trust deployed ServiceNow in what was reported as the fastest ServiceNow deployment in NHS history, going live in 3.5 days. In April 2026 it signed a System C deal to bring AI clinical scribing into its electronic patient record, with the CDTO publicly expecting it to reduce administrative pressure on clinicians.
WHY THIS PROSPECT FOR TECHNOSYS
An NHS trust adding AI to the clinical record is spending its scarce digital capacity on patient-facing work, not on platform administration. ServiceNow still has to be upgraded and supported underneath all of it, and NHS pay bands make a £70,000 ServiceNow administrator extremely hard to recruit and harder to retain. A fixed monthly subscription is also far easier to defend in an NHS business case than two permanent posts.
09
University of Manchester
PJ (Patrick) Hemmaway·Chief Information Officer
The UK’s largest single-site university, over 45,000 students, with one of the biggest IT organisations in higher education.
SIGNAL DETECTED · PLATFORM EXPANDING INTO HR
Connect, the university’s ServiceNow-powered support portal, went live for IT service management in October 2024 for both staff and students. In February 2026 it was extended so colleagues can also access People Directorate support services through the same platform, taking ServiceNow beyond IT into HR service delivery.
WHY THIS PROSPECT FOR TECHNOSYS
Once a platform crosses from IT into HR it stops being an IT tool and becomes shared infrastructure, with more stakeholders, more workflows and a permanently larger enhancement queue. A university of this scale will not shrink that demand, so the only variable is what it costs to service it, and that is where your published 40 to 60 percent lands.
10
Slough Borough Council
Martin Chalmers·Director, Digital, Data & Technology
Unitary authority for Slough, under government intervention following a section 114 notice, with a major recovery and transformation programme underway.
SIGNAL DETECTED · IN-HOUSE HIRE DURING A SAVINGS PROGRAMME
The council is recruiting ServiceNow skills in-house. At the same time it is running a transformation programme targeting more than £30m of savings over three years, with the Director of Digital, Data and Technology also acting as the organisation’s Transformation Client and leading the procurement of external delivery partners.
WHY THIS PROSPECT FOR TECHNOSYS
Recruiting an expensive, scarce skill while being measured on £30m of savings is a contradiction the person carrying both objectives already feels. He also owns the procurement of external delivery capability, so he is the right buyer and the route to market is one he runs himself. A written 40 to 60 percent reduction is a line that can go straight into a savings plan.
05 / CAMPAIGN EXAMPLES05 — 08
Real campaigns we have run.
These 13 examples are intentionally varied — both in sector (construction, hospitality, luxury, SaaS, influencer marketing, editorial, EMS, factoring…) and in outcomes. You will find campaigns matching each of our 4 projection scenarios — from the minimum guarantee to exceptional cases. The goal is not to show a curated best-of, but the genuine diversity of what we produce. The campaign cards below are kept in their original French to remain faithful to the real artefacts we delivered. The AI-personalised sentences are highlighted in terracotta.
Campagne 01 / 13
Matériel EMS × coachs & studios sportifs
Prospection auprès de tous indépendants et centres de soins intéressés par l'EMS : coachs sportifs, studios, kinés, centres d'esthétique.
14 500
prospects contactés
413
opportunités générées
6
mois de campagne
Source IABio Instagram du coach + persona client qu'il cible (femmes 45+, remise en forme, rééducation...) + promesse principale qu'il met en avant dans sa communication.
J'ai vu sur Instagram que vous êtes coach sportive à Lyon et que vous accompagnez surtout des femmes de plus de 45 ans qui veulent se remettre en forme en douceur et ne plus avoir mal au dos.
Je vous contacte pour vous proposer d'essayer notre machine d'électrostimulation, qui offre à vos clients l'équivalent de plusieurs heures de travail musculaire en seulement 20 minutes.
La technologie existe depuis 2007 et plusieurs études ont montré des effets significatifs sur le renforcement musculaire et les douleurs dorsales, notamment chez les personnes qui ont du mal avec les entraînements classiques.
Que diriez-vous d'une séance découverte offerte, pour tester les sensations et l'efficacité ?
Émilie
Campagne 02 / 13
Agence OVB × prospection Instagram automatisée
Notre propre agence. 100% de notre acquisition provient du cold email — 100 à 200 clients signés par mois. Ciblage très large : toutes entreprises avec un compte Instagram et des besoins de prospection.
800 000
prospects contactés / an
10 500+
opportunités générées / an
12
mois de campagne
Source IAUn post Instagram récent du prospect (thématique, création, actualité) + métier précis + localité, pour rendre la proposition immédiatement crédible.
Je suis tombé sur votre post Instagram où vous parlez de vos compositions florales pour la Saint-Valentin.
Je me permets de vous envoyer ce message car je trouve dommage que votre contenu ne soit pas vu par davantage de passionnés de fleurs à Lyon.
Nous avons mis au point une méthode qui permettrait d'attirer 6 000 amateurs de créations florales par mois sur votre profil. Cela permet aux artistes floraux que nous accompagnons de gagner en moyenne 500 abonnés par mois, et de générer de nouveaux clients.
C'est quelque chose qui peut vous intéresser ?
PS : je précise que cette méthode est 100% automatisée et ne vous prendra pas une seule seconde de votre temps.
Thibault · Co-Founder @Agence OVB
Campagne 03 / 13 · EN
Hardware décoratif haut de gamme × architectes d'intérieur
Prospection en anglais auprès d'architectes d'intérieur UK et US.
11 500
prospects contactés
82
opportunités générées
3
mois de campagne
Source IAUn projet récent du prospect (nom du projet) + détails design identifiés dans le travail du cabinet (tonalités, textures, matériaux, ambiance).
FromHugo Clark · [hardware brand anonymized]To[prospect]Subjectquestion parkstone primary retreatCas favorable
Dear Jill, I hope you are well?
Please forgive the direct nature of my email but I was looking at your Parkstone Primary Retreat project, and I thought how you paired muted tones with natural textures looked incredibly smart.
I wanted to get in touch because your approach seems particularly aligned with our unique and refined decorative hardware — handmade in the UK from natural materials such as horn and leather. Every piece is genuinely special due to the organic nature of the material we use.
Not sure if you're sourcing hardware but we would love to help if we can.
Do get in touch if samples are of interest.
Hugo
Campagne 04 / 13
Caviste × restaurants & hôtels
Prospection auprès de tous secteurs de la restauration susceptibles de vendre du vin : restaurants, bistrots, bars à vin, hôtels (hors fast-food).
20 000
prospects contactés
458
opportunités générées
12
mois de campagne
Source IAType et style d'établissement du prospect (bistrot, restaurant gastronomique, hôtel...), cuisine ou positionnement (bistronomique, italien, traditionnel...) et localité précise.
DePaul Durand · [marque anonymisée]À[prospect]ObjetLa Dolce Vita : vos vinsCas favorable
Bonjour Julien,
J'ai vu que vous avez un bistrot dans le Marais à Paris, avec une cuisine française bistronomique.
Vous commandez uniquement ce dont vous avez besoin parmi nos 500 références de vignerons réputés et de domaines sous allocation, vous pouvez panacher vos références, et êtes livré en seulement 24h par nos équipes.
Cela vous permet de ne pas stocker du vin inutilement, tout en conservant une carte variée et de qualité.
Je voulais vous proposer de passer directement chez vous, pour vous faire goûter quelques références et faire connaissance.
Est-ce que ça peut vous intéresser ?
Paul
Campagne 05 / 13
Stands éco-conçus × salons professionnels
Prospection auprès de toute entreprise ayant exposé sur un salon professionnel (tous secteurs, toutes fonctions décisionnaires).
8 030
prospects contactés
29
opportunités générées
3
mois de campagne
Source IAUn salon récent auquel le prospect a exposé (nom du salon + lieu) + les produits phares mis en avant par l'entreprise.
DeThomas Bernard · [marque anonymisée]À[prospect]Objetquestion taste in parisCas courant
Bonjour Claire,
J'ai vu que vous avez exposé à Taste in Paris au Grand Palais pour mettre en avant vos collections de chocolats et de confiseries haut de gamme.
Je vous contacte car nous concevons des stands en bois éco-conçus, modulables et réutilisables, pensés pour attirer plus de visiteurs qualifiés, renforcer une image éco-responsable crédible et garder un rendu très premium — sans coûter plus cher qu'un stand sur mesure classique.
J'aimerais vous proposer une modélisation 3D gratuite de votre prochain stand, imaginée spécifiquement pour valoriser vos coffrets et vos nouveautés.
Est-ce quelque chose qui peut vous intéresser ?
Thomas
Campagne 06 / 13
Pizzas sous-vide × bars à vin et snacking
Prospection auprès de tous restaurants et commerces susceptibles de vendre des pizzas (hors fast-food) : bistrots, bars à vin, épiceries fines, snacks, commerces de proximité.
19 500
prospects contactés
1 308
opportunités générées
6
mois de campagne
Source IAType d'établissement du prospect (bar à vin, bistrot, épicerie fine...) + positionnement (produits proposés, ambiance, cible) + localité précise.
DeMarina Leblanc · [marque anonymisée]À[prospect]Objetquestion bar à vin villefrancheCas exceptionnel
Bonjour Martin,
J'ai vu que vous proposez une sélection de vins et des petits plats gourmands dans un cadre convivial à Villefranche-sur-Saône.
Je me permets de vous écrire car nous proposons des pizzas fraîches sous-vide — vous n'avez qu'à les cuire en quelques minutes et les servir, c'est tout. Pas besoin de cuisine, de personnel ni de préparation.
Elles sont fabriquées en Provence dans nos ateliers avec des recettes élaborées par un champion de la pizza. Pâte reposée 48h, sauce tomate maison, ingrédients 100% naturels : la qualité d'un vrai pizzaiolo, sans les contraintes.
Parfaites pour les planches apéro, la vente à emporter ou le service rapide.
Nous proposons un pack découverte gratuit de 5 pizzas, je peux vous en envoyer un ?
Marina
Campagne 07 / 13
Affacturage × TPE/PME du BTP
Prospection auprès de dirigeants de TPE/PME du BTP (VRD, génie civil, gros œuvre, maçonnerie, charpente).
11 500
prospects contactés
31
opportunités générées
6
mois de campagne
Source IAUn marché public ou chantier récemment remporté par le prospect (nom, localisation) + spécialité technique principale de l'entreprise (VRD, charpente, maçonnerie...).
J'ai vu que vous avez remporté l'aménagement des voiries du quartier Les Tilleuls à Lyon 8e. Félicitations, ce n'est pas rien dans le contexte actuel.
Je me permets de vous contacter car je sais qu'en VRD et génie civil, vos achats de matériel et votre masse salariale vident parfois votre trésorerie bien avant que la mairie de Lyon ne règle vos factures...
Nous aidons justement les TPE/PME du BTP comme la vôtre à ne pas attendre : on finance vos factures de chantier avec un taux fixe, sans frais cachés, et l'argent arrive sur votre compte sous 48h.
Si vous avez des factures qui traînent et pèsent sur votre trésorerie, je peux vous dire très rapidement si nous pouvons vous les payer.
Est-ce quelque chose qui peut vous intéresser ?
Nicolas
Campagne 08 / 13
Maison d'édition × impression d'art
Prospection auprès d'architectes d'intérieur et de décorateurs.
12 500
prospects contactés
134
opportunités générées
6
mois de campagne
Source IAUn projet récent trouvé sur le portfolio du prospect + 1 à 2 détails déco concrets (matériaux, volumes, couleurs).
DeLaura Martin · [marque anonymisée]À[prospect]Objetquestion architecture intérieureCas favorable
Bonjour Rodolphe,
J'ai vu le projet que vous avez réalisé pour Cartier, le travail sur les volumes et les matériaux nobles dans l'espace de vente est superbe.
Je vous contacte car nous éditons des photographies d'art en grand format, avec des finitions haut de gamme (tirage fine art, encadrement sur mesure, aluminium), pensées pour s'intégrer dans des projets comme les vôtres.
Si vous avez un projet en cours, je peux vous proposer une sélection d'œuvres adaptée à vos espaces.
Est-ce quelque chose qui peut vous intéresser ? Ça ne vous engage à rien.
Laura
Campagne 09 / 13
Socratech.io × création de contenus vidéo
Notre deuxième agence. 100% de notre acquisition via cold email — +20 clients/mois, panier moyen 8 k€. Ciblage : dirigeants d'entreprises (2-3+ salariés) avec une interview ou une parution presse dans les 6 derniers mois.
100 000
prospects contactés / an
1 200+
opportunités générées / an
12
mois de campagne
Source IAUne intervention récente du prospect (podcast, conférence, interview) + expertise métier pointue + offre spécifique à son univers.
Pardon pour ce mail un peu « direct », mais votre intervention dans « Les Plantes de la Périménopause » sur les remèdes naturels et leur rôle dans la gestion de la périménopause m'a donné envie de vous contacter.
Je vous écris car nous interviewons des dirigeants à forte expertise, et votre offre de compléments alimentaires bio pour l'équilibre hormonal des femmes nous intéresse énormément.
Il ne s'agit pas d'une interview « traditionnelle », mais d'un tournage où nous produisons des contenus pensés pour générer des millions de vues sur les réseaux sociaux. Le tournage permet de produire jusqu'à 50 vidéos pour alimenter tous vos réseaux pendant plusieurs mois.
Si l'idée vous intéresse, je peux vous montrer en 10 minutes comment nous trouvons les bons sujets qui génèrent un maximum de visibilité ?
PS : quand je dis des millions de vues ce n'est pas une façon de parler — 40M de vues pour un leader de la vente de vins en ligne, 25M pour le coiffeur le plus connu de France.
Thibault · Co-Founder @Socratech
Campagne 10 / 13
Vidéo IA générative × marques & marketing
Prospection auprès des directions marketing et brand managers d'entreprises de plus de 10 salariés.
22 500
prospects contactés
98
opportunités générées
6
mois de campagne
Source IASecteur et produits phares de la marque + 2 à 3 idées créatives de vidéos impossibles à tourner en production classique, conçues spécifiquement pour leur univers.
DeJulia Bernard · [studio IA anonymisé]À[prospect]Objetquestion video cosmétiquesCas courant
Bonjour Sophie,
Avez-vous déjà imaginé un sérum géant Nuxe qui émerge d'un champ de lavande en Provence, une goutte d'Huile Prodigieuse qui explose au ralenti et révèle chacun de ses 7 ingrédients, ou encore un flacon qui se compose pièce par pièce dans un atelier végétal ?
Je vous contacte car c'est exactement ce que nous réalisons. Nos artistes spécialisés en IA générative produisent des vidéos avec un rendu aussi quali que du réel, 2 à 3x plus vite et à moindre coût qu'une production classique.
Est-ce quelque chose qui peut vous intéresser ? Je peux vous faire un plan créatif chiffré, ça ne vous engage à rien.
Julia
Campagne 11 / 13
SaaS de pilotage × bureaux d'études
Prospection auprès des dirigeants de bureaux d'études, toutes disciplines confondues.
5 000
prospects contactés
32
opportunités générées
3
mois de campagne
Source IAUn projet récent du bureau d'études (trouvé sur leur site ou dans la presse spécialisée) + inférence d'un point de douleur précis sur la gestion des temps et la facturation à l'avancement.
DeOlivier Richard · [SaaS anonymisé]À[prospect]Objetquestion structure bétonCas favorable
Bonjour Marc,
J'ai vu que vous aviez récemment travaillé sur la réhabilitation de l'ancien site industriel de Gerland — c'est un beau challenge technique sur la partie structure.
Sur des dossiers de réhabilitation aussi complexes, la coordination entre vos ingénieurs et la facturation réelle des phases d'études est souvent le point noir qui fait perdre un temps fou en fin de mois.
Je dirige moi-même un bureau d'études (nous sommes 40) et j'ai fini par faire développer notre propre outil de pilotage, car rien sur le marché n'était adapté à nos spécificités.
Pour être concret, je peux vous montrer une simulation de plan de charge basée sur une structure identique à la vôtre. Ça vous permettrait de visualiser le gain de temps sans que vous n'ayez rien à préparer.
Est-ce que cela peut vous intéresser ?
Olivier
Campagne 12 / 13 · EN
Marketing d'influence × marques de spiritueux
Prospection en anglais auprès de marques alimentaires, de spiritueux et de produits B2C ayant une présence active sur les réseaux sociaux. L'IA vérifiait les collaborations influenceurs passées.
7 700
prospects contactés
48
opportunités générées
3
mois de campagne
Source IACatégorie produit précise (Japanese gin, single malt...), nom du produit phare, handle Instagram de la marque, persona d'audience cible (gin enthusiasts, whisky collectors...).
Forgive the direct email but we partner with creators who are really into Japanese gins, and who'd love to feature your Etsu Pacific Ocean Water bottle.
These creators are followed by thousands of gin enthusiasts — the kind who don't just drink it, they talk about it. The content they can produce will instantly grow your community on @etsugin and generate a lot of sales (ROI is positive in a few days).
May I show you a few of their profiles?
Sarah
Campagne 13 / 13
Rédaction éditoriale × marques de vin
Prospection auprès d'entreprises ayant une présence éditoriale (magazine, newsletter, blog, prises de parole publiques).
6 500
prospects contactés
68
opportunités générées
6
mois de campagne
Source IAAnalyse des contenus publiés par le prospect (LinkedIn, site, articles, interviews) pour identifier ses thèmes récurrents, ses engagements et son angle éditorial distinctif.
DeLaurianne Martin · [agence éditoriale anonymisée]À[prospect]Objetquestion prises de paroleCas favorable
Bonjour Jeremy,
Je me permets un mail direct car depuis que je vous suis, j'ai senti que vous aviez des histoires riches à raconter sur la diversité des Crus Bourgeois et leur engagement pour un vin de qualité accessible.
Je vous écris car nous tissons depuis 8 ans des récits sur mesure pour les plus grandes marques et groupes avec, à mes côtés, une équipe de journalistes passionnés par le vin.
J'ai pris le temps d'étudier en profondeur vos contenus et j'aimerais vous présenter un plan d'action éditorial qui donnerait encore plus de poids à vos prises de parole.
Puis-je vous le partager ?
Laurianne
06 / CASE STUDIES06 — 08
What we have already done.
Cosmetics distributor
Premium salon products · 12 employees · 3-month campaign
32 opportunities in 10 days
7 new resellers signed across the 3-month campaign · reported 6x ROI
Here are the 6 phases of our engagement. The first ones run in parallel so that your campaigns start as quickly as possible.
Phase 1
Technical setup Weeks 1-4
Phase 2
Workshop (1h) Week 2
Phase 3
Sequence copywriting Weeks 2-3
Phase 4
Database build Weeks 3-4
Phase 5
Launch Week 5
Phase 6
Reporting Ongoing
Good to know: phases 2, 3 and 4 run in parallel with the technical setup (phase 1). Concretely, during the 1-month technical warm-up we build your database and write your sequence — so the first emails go out from week 5.
Phase 1 — Technical setup
Creation of dedicated sending domains, SPF/DKIM/DMARC configuration, opening and setting up the email addresses, launch of the warm-up (1 month). No action required on your side.
Phase 2 — Workshop (1h)
A structured working session to define together the structure of the database, the tone of voice for the emails, and to gather your case studies and key differentiators. This phase runs in parallel with phase 1 (Technical setup).
Phase 3 — Sequence copywriting
First draft, feedback rounds and optimisations with you, then layering in the AI personalisation (the signals shown above). We validate the overall email content with you before moving on to the database.
Phase 4 — Database build
We assemble a sample of prospects (like the 10 above) for you to validate. Once approved, we build the full database with quality control: field verification, contact qualification.
Phase 5 — Campaign launch
Sending starts as soon as the warm-up is complete. First results within the first week. Real-time tracking: open rate, reply rate, opportunities generated.
Phase 6 — Reporting & optimisation
Real-time reporting through our platform. Continuous adjustments and A/B testing on subject lines, opening sentences and sequences. Regular monthly or quarterly check-ins depending on results.
08 / PROJECTIONS, PRICING & GUARANTEE08 — 08
Projections, pricing and results guarantee.
Simulate your return on investment
Three parameters to adjust to estimate your results. Projections based on the real conversion rates achieved for our existing clients.
AYour parameters
The campaign
Over 12 months, we re-engage your prospects 4 times with different angles (spaced 3 months apart) — multiplying your results by 4 vs. a short campaign.
%
UK B2B average. Adjust to your own rate.
BYour projected results
YOUR PROJECTION
↑ Enter your margin per client above to see your projection.
Projections by scenarioThe 2 central scenarios = 80% of real cases
10% of our clients' campaigns
Minimum guarantee
—
net margin
Show details
Qualified opportunities—
New clients—
Gross margin generated—
40% of our clients' campaigns
Common case
—
net margin
Show details
Qualified opportunities38
New clients—
Gross margin generated—
40% of our clients' campaigns
Favourable case
—
net margin
Show details
Qualified opportunities75
New clients—
Gross margin generated—
10% of our clients' campaigns
Exceptional case
—
net margin
Show details
Qualified opportunities150
New clients—
Gross margin generated—
YOUR TWO PRICING OPTIONS
We don't sell emails sent. We sell commercial opportunities.
Two options are available, depending on the level of commitment you want. Both are calculated on your parameters above. Final pricing.
The campaign
Click to switch the engagement duration without scrolling back to your simulation.
WITHOUT RESULTS GUARANTEE
£ / month, ex. VAT
That is 18,000 £ ex. VAT over 12 months
Your estimated net margin
—
Average across our clients · after deduction
Our commitment
No contractual commitment on the number of opportunities.
RECOMMENDED
WITH RESULTS GUARANTEE
£ / month, ex. VAT
That is 25,200 £ ex. VAT over 12 months
Your estimated net margin
—
Average across our clients · after deduction
Our commitment
At least 38 qualified opportunities over 12 months. If missed → billing frozen until catch-up.
How the guarantee works in 3 clauses.
D0 · Launch
CLAUSE.01
Our commitment
We commit to generating at least — opportunities per month, i.e. — opportunities over — months. This target matches the low scenario of our projections (10% of our clients' campaigns).
M+1 · Check
CLAUSE.02
If we fall short of the target
As soon as a month closes below — opportunities, your billing is immediately frozen. Concretely: you stop paying from that month onwards, until we have fully caught up the cumulative shortfall. You never pay for a month where we don't deliver on our commitment.
M+3 · Limit
CLAUSE.03
If the shortfall persists over 3 consecutive months
Termination is possible at no cost. We keep working at our own expense during those 3 months of shortfall; beyond that, we acknowledge the failure and you are no longer billable for what follows.
Dynamic values
The figures shown in these clauses are not fixed: they are recalculated automatically based on the parameters set in your simulation above. The final contractual commitment will depend on the parameters validated together at the start of the engagement.
Contractual definition of an opportunity: a prospect responding positively to one of our prospecting emails — either an information request or a meeting request.
In addition to fees, 3 technical costs to plan for.
The first is a one-off investment that you own for life — your prospects remain yours, even if you stop working with us. The other two are monthly technical subscriptions, essential for any cold email campaign.
ONE-OFF · AT LAUNCH
Database
yours for life
—
Enter the market size above
100% qualified prospects · email validated by AI · full enrichment · £0.09 per lead
MONTHLY SUBSCRIPTION
Instantly
no commitment
97 $ / month
Sending platform + CRM
Cancellable any time · essential for automated sending
MONTHLY SUBSCRIPTION
Sending addresses
$5 per address
—
Enter the market size above
30 sends per business day per address · ~21 business days / month
A FINAL WORD
This document is not a sales pitch. It is a projection built on the real numbers from our campaigns — the scenarios presented are not promises, they are averages observed across our clients.
Our method has been operational for several years. It works as soon as the fundamentals are in place: a clearly identified market, a differentiating positioning, a measured closing rate. Technosys has all three.
Our conviction is that we can install for you a steady stream of qualified UK ServiceNow opportunities over the next 12 months — with indicators we steer together, month after month.
Whenever you want to talk about it concretely, we are here.